How to promote software!
Squarespace is an online publishing platform that can be used for blogging and website development. They sponsored the Diggnation LIVE event in June in New York and are a sponsor of Film Riot, an online TV series about film making techniques on Revision3. Film Riot produced the two virals below for Squarespace using some of the techniques they demonstrate on their shows. Now that's synergy, as Ryan Connolly of Film Riot says in one of the skits.
The three videos below show how well-planned, well-targeted sponsorship, event marketing, promotional collateral, viral and online marketing can work together to create strong branding and buzz. You also get the feeling that if Squarespace had a house party it would be quite different to Windows 7.
