I was asked recently about my experience with the iPad and how it impacts on my use of the iPhone. The question was related to this Nielsen research on Who is Buying the iPad, and Will They Also Buy an iPhone?  Here are my thoughts:

I now use my iPad for most of my media browsing (online magazines, video, newspapers, websites, other new media) and even presentations, particularly when I'm mobile. However, I leave my iPad at home or the office when I don't want to lose or damage it when I'm going somewhere like to the football, or out for the night. That's when I'm quite comfortable reading and surfing on my iPhone, as I have been for a few years now. I'm happy to check my email or social media on whatever device is closest at hand or most convenient.

As Steve Jobs said, the iPad is the third device, and more people are starting to understand what this means.

The Nielsen report said, "Twenty-five percent of likely smartphone upgraders who have not yet owned an iPhone or iPad, indicate that they would purchase an Apple iPhone as their next smartphone. But when we asked iPad owners who do not have an iPhone this same question, this number more than doubled to 51%. Clearly, exposure to Apple’s iOS creates a very positive pre-disposition to purchasing an iPhone."

This is not just a factor of liking the Apple iOS. It is understanding the power of syndication between the iPhone, iPad and MacBook. I'm typing on my MacBook Pro, my iPhone is sitting next to me waiting for calls, and my iPad is ready to take to the cafe or even pick up and use as a separate media browsing device (that includes email, calendars etc). All devices are synchronised with contacts, calendars, mail, files and presentations. This is not an Apple fanboy story, it's about synergy and productivity. PC and Android producers are looking to create the same smooth, integrated model. Apple has just beaten them to the line... yet things change very quickly in technology. What is coming next?